Is Progressive’s New “My Rate” Really Progressive? Or is it “Big Brother” Being Aggressive?

The Louisville Courier Journal recently revealed Progressive Insurance Company’s latest insurance plan in Kentucky.  According to the article, Progressive is launching “My Rate” in Kentucky in order to allow drivers to hook up a device to their car to monitor their driving habits.  The device will monitor how many miles are driven, when the car is driven, acceleration and stopping distance.  Supposedly, “good drivers” will receive rate decreases.

My concern is that Progressive will use this “Big Brother” device to RAISE premiums. I guess we’ll just have to wait and see how this plays out. 

hans